- Millennial men have different interests than previous generations.
- Popular interests of millennial men include cars, traveling, fitness, technology, gaming, and entrepreneurship.
- They prioritize experiences over material possessions, embrace technology and stand for social justice.
- Future businesses should align with these interests to better appeal to this demographic.
Millennial men have shown significant changes in their interests compared to the generation that preceded them. Gone are the days when traditional interests and models of masculinity dominated young men’s lives.
A recent report published by Bank of America surveyed 1,500 millennials and discovered that they value experiences over things. This blog post will explore the top 6 interests of millennial men and analyze how they differ from the previous generation.
Who are Millennials?
Millennials have been a hot topic for companies and marketers for years now, but who are they exactly? Some might describe them as entitled, while others see them as driven and progressive. Regardless of how you may feel about them, one thing is for sure: millennials are quickly becoming the largest demographic in the workforce.
Born between 1981 and 1996, millennials are often described as the ‘digital natives’ and for good reason. They grew up with technology constantly evolving and developing and have been heavily influenced by it. Millennials are also known for their progressive mindset, prioritizing diversity and inclusion, high ambitions, and social justice causes.
What Makes Them Unique
Millennials are known for their unique approach to life and attitudes and are not afraid to be different. They want to stand out from the crowd and make a statement with their lifestyle choices. This is reflected in how they spend their time and what interests them.
Common Interests of Millennial Men:
There are many different interests that millennial men have in common, but here are some of the most popular:
Automobiles
Nowadays, cars are seen as a status symbol, and many millennial men are obsessed with them. From vintage sports cars to sleek luxury sedans, automobiles have become the ultimate representation of success for many young men.
In fact, many of them even opt for car improvements, such as auto ceramic coating services, to make their cars look even more impressive. This kind of interest could reflect their desire to stand out from the crowd and make a statement about their lifestyle choices.
Traveling
A poll conducted by UBS found that millennials prefer spending their money on travel experiences rather than material goods. This particular interest is not just limited to millennial women but also applies to men.
Millennial men prefer to explore the world and create memories rather than acquire possessions. The ease of travel and the influence of social media has made it easier for millennial men to keep in touch with people worldwide and make plans for future trips.
Fitness
Millennial men are more interested in health and fitness than the previous generation of men. They are more conscious of their well-being and take steps to improve their health.
This shift towards a more active way of life can be attributed to the availability of technology that helps track fitness goals and offers healthy diet plans. Additionally, the rise of social media influencers promoting healthy lifestyles and bodies is also contributing factor in the trend.
Technology
Technology has revolutionized many aspects of modern-day living, and millennials are at the forefront of this digital revolution. Millennial men prefer gadgets that improve their daily life experience, and they are the first group to adopt the latest technology.
A study by Epsilon showed that millennials spend an average of 18 hours per day consuming digital media. From virtual reality consoles to smartwatches, millennial men are always after the latest technology.
Gaming
Gaming always interested men, and the trend continues for millennial men. The gaming industry has grown exponentially in the past decade thanks to advancements in technology that offer an immersive experience to players.
Millennial men enjoy the adrenaline rush and camaraderie that comes with gaming. With the rise of esports and online gaming tournaments, gaming has become an interactive experience that brings people together.
Entrepreneurship
Millennials are the most entrepreneurially inclined generation in history. This generation of men values the freedom of being an entrepreneur and does not shy away from taking risks.
They would instead work hard and take the path less traveled to achieve their career aspirations. Millennial men often aspire to create something of their own, are more tech-savvy, and have a good foundation in business knowledge.
Final Thoughts
Millennial men have developed unique interests that differentiate them from previous generations. They value experiences over material possessions, prioritize fitness, embrace technology, stand for social justice, love gaming and aspire to entrepreneurship. These interests have shaped the way millennial men live their lives and will continue to impact the future. The future is exciting for businesses that can align their products and services to align with millennial interests.
